L’annuncio del lancio di “Brand New Me” lo ha fatto la stessa Alicia Keys attraverso il suo profilo Twitter ufficiale:
#BrandNewMe is about finding bravery, LETTING GO & being myself.” I worked with the amazing Diane Martel on the #BrandNewMe video!
Il video ufficiale è stato rilasciato proprio oggi, 19 dicembre 2012, sul canale VEVO della cantante. Immagini che scorrono sullo schermo mostrano un Alicia Keys, prima debole, insicura, merito del gioco di luci e ombre presenti nella prima parte, che poi svaniscono per lasciare spazio a immagini chiare, precise, di una donna che rinasce, più forte di prima. Un video che ripercorre il tema chiave di questo brano, cioè l’introspezione e la rinascita personale.
TESTO “BRAND NEW ME”
It’s been a while, I’m not who I was before
You look surprised, your words don’t burn me anymore
Been meaning to tell you, but I guess it’s clear to see
Don’t be mad, it’s just the brand new kind of me
Can’t be bad, I found a brand new kind of free
Careful with your ego, he’s the one that we should blame
Had to grab my heart back
God know something had to change
I thought that you’d be happy
I found the one thing I need, why you mad
It’s just the brand new kind of me
It took a long long time to get here
It took a brave, brave girl to try
It took one too many excuses, one too many lies
Don’t be surprised, don’t be surprised
If I talk a little louder
If I speak up when you’re wrong
If I walk a little taller
I’ve been on to you too long
If you noticed that I’m different
Don’t take it personally
Don’t be mad, it’s just the brand new kind of me
And it ain’t bad, I found a brand new kind of free
Oh, it took a long long road to get here
It took a brave brave girl to try
I’ve taken one too many excuses, one too many lies
Don’t be surprised, oh see you look surprised
Hey, if you were a friend, you want to get know me again
If you were worth a while
You’d be happy to see me smile
I’m not expecting sorry
I’m too busy finding myself
I got this
I found me, I found me, yeah
I don’t need your opinion
I’m not waiting for your ok
I’ll never be perfect, but at least now i’m brave
Now, my heart is open
And I can finally breathe
Don’t be mad, it’s just the brand new kind of free
That ain’t bad, I found a brand new kind of me
Don’t be mad, it’s a brand new time for me, yeah
